What value is digital communication?
Digital and print communications each have specific advantages and complement each other well.
Unlike print, digital communications enable readers to find and consume the information they seek fast – without the expense or delay of physical distribution.
Digital communications also enables you to publish information instantly – invaluable when you have deadlines or operate in a competitive environment where you have to reach your audience speedily.
Most people access information online through a smartphone, other mobile device, laptop or desktop computer so the reach of digital communications is vast.
Whether you need to reach a local, regional, national or international audience – or all four – digital communications are powerful.
Is copywriting for digital different?
Every format or medium has individual writing characteristics. Digital copywriting can vary from brief social media posts to extensive articles running to thousands of words.
First, it is important to confirm that digital is the appropriate medium for your message. Who are your readers? How do they use digital media? How will you attract their attention?
Next, we determine what format will work best for your purpose, eg:
- social media posts
- web sites
For web sites, search engine optimisation (SEO) is an important factor, and our web site copy will accomodate SEO components such as keywords, headings and paragraph structure.
Establishing trust in the online reader
With levels of online fraud, identity theft and impersonation soaring, it is essential to obtain the trust of your online readers so that they recognise your business is genuine.
We do this when copywriting for web sites by making full use of ‘About us’ pages, including physical address details and making it easy for readers to contact you. Any web site that does not do this should raise suspicion and be used with extreme caution.
Readers who trust you will feel comfortable doing business with you – a huge advantage when you have countless online rivals and a powerful way to exclude the competition at the first step.
This is just one of the ways in which we help you to establish a relationship with web site visitors.
Experience in digital copywriting
We have plenty of experience and expertise of digital copywriting including:
- social media campaigns, eg for events
- web sites
To improve your business messages online, call our copywriters on 0333 0444 354 or email firstname.lastname@example.org.