Copywriting: an online guide

Use our copywriting resources to improve your corporate communications

Why a guide to copywriting?

In the days of typewriters, typesetters and old-fashioned printing presses, copywriting was a profession in its own right. Then the introduction of personal computers and word processing software enabled anybody to write. Now it is common for lots of people within a business or organisation to write copy for brochures, adverts, press releases, web sites and blogs.

PublicationsThis is fine if you can write well and copywriting doesn’t interfere with your main job, but this isn’t always the case.

If you have to write as part of your job and want to improve your copywriting, then our online guide will suit you perfectly.

We’ll be adding new pages so please return regularly.

Who are Zarywacz?

Founded by brothers Robert and Simon, Zarywacz is a UK business partnership providing professional copywriting, editing, proofreading and corporate communications services to businesses and other organisations.

Robert Zarywacz has a corporate communications background, acquired through roles with British Airways and Baker & McKenzie, and has also worked as freelance business journalist. Simon Zarywacz studied communication at college.

Professional copywriters in Devon and Berkshire

Together Robert and Simon Zarywacz have written hundreds of letters, brochures, articles, press releases and other documents for a range of corporate clients and publications.

Visit the Zarywacz web site at z2z.com and its blog at z2zine.co.uk